An on demand Shopify development team helping brands scale.

What We Do

Theory implements new features and best practices to help your Shopify site thrive.


Online Store 2.0 Migrations

Shopify Online Store 2.0 makes themes easier to build, more flexible, and easier to maintain. Unlock the power to create and edit your own storefronts.


Shopify Site Rescue

Don't let a slow, poorly functioning store chase away your customers. Leverage what you already have! We rebuild key components on your site extending the life of your existing site.


Oddit Implementations

You have an Oddit report complete, now what? We'll quickly help you implement the Oddit report recommendations so you can start capitalizing on increased conversion and brand trust.


Dev Help for your Brand

Need ongoing help executing changes in your store? Theory can provide rapid Shopify support to your existing teams needs.

Recent Solutions

Benchmade Modern

Benchmade Modern

Benchmade Modern needed a single source of truth to manage their 180,000+ products and a lighting fast Add To Cart. Ask us how we create Shopify products with unlimited variations.


A 2.0 Upgrade, a Shopify native recipe rating and review system and a site redesign launches a new era for Fullgreen.


Huron worked with Theory to implement Oddit Recommendations and a BFCM wishlist.

Midnight Station

Midnight Station worked with Theory to improve their site performance and managed to improve server response time by 3.5 seconds with some liquid optimizations.

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