Our Theory

Our theory focuses on what you want to accomplish rather than fitting your goals into a pre-existing estimate. Instead of focusing on hours and resources spent completing a project, we like to shift our mindset to "how cool would it be if we could do this and it works out great?". Time and effort is focused on what will be the most valuable for our clients - which comes from learning about you and your business. We outline the scope of the project for you, and find a solution that works along existing constraints you might have (time, budget, or existing software). Beware of the limiting question "is this possible?". Everything digital can be made possible, the question we like to ask is "how can we make this possible?".

There are hundreds of ways to solve any problem. Which goes back to our favourite challenge "how can we make this possible?". We move fast to explore all the ideas, software, and trends that could be part of the solution to your problem. The result is a creative solution that's been rapidly iterated by our cross-trained team.

The final phase of the project combines everything we've learned above to produce a finished, working application. Our technology stack leaves room for project expansion and allows us to redefine and refine the product over time.

Trends, standards, and what will work for you is ever changing. What works today won't always work for tomorrow. We stand behind our products and guide you through maintaining and continually improving your product so that it stays up to date.